According to, the North Star Metric (NSM) is a single, crucial metric that captures the core value your product delivers to customers. This metric is a leading indicator that defines the relationship between the customer and long-term business results. Focusing on and optimizing company-wide efforts to improve your North Star…

The growth flywheel is a go-to-market methodology introduced by Hubspot in 2018. It fundamentally changed the way marketing, sales and customer success leaders grow their companies. The flywheel effect The Flywheel Effect is a concept developed in the book Good to Great by Jim Collins. The key idea is that companies don’t just…

In any digital experience optimization, metrics and strategic prioritization is key to any successful personalization program. You can prioritize your experiences based on frameworks like an Action Priority Matrix and define a primary and secondary goals for every experience aligned with your business KPIs. Based on the personalization maturity stage…

Personalization, it’s not only about segmentation Segmentation is one of the core tasks of every marketer. It involves classifying customers or prospects into homogeneous clusters in order to better understand how they behave and to identify their mutually-common attributes. Given the constant need of customers to be recognized as being unique, it has now become more…

In 1994 the first banner appeared on the web, 2 years later the 1st Ad blocker (IFF) was launched and in 2003 the first Ad blocker add-on was created by Henrik Aasted Sørensen.